Design engineers at KREA are individuals at the rare intersection of taste and logic; they know about typography or photography, as well as about webgl, webgpu, and sometimes they even submit patches to browsers! The typical challenge at KREA is nailing the trade-off between craftsmanship and pragmatism in UI design, rendering performance optimizations, or high-level system's design.
KREA is building the job requirement for creatives after AI has become the norm in the media and entertainment industry. In other words, we are building a next generation creative tool—we just don’t like to over-use powerful terms like “next-gen”.