Yurtle

Yurtle is a VC funded (just completed a funding round) startup aiming to tackle the growing crisis of caregiving in the UK and beyond. There are 13 million caregivers in the UK - half of which care for both a child and an elderly relative. With an ageing population and an average 10-year gap between lifespan and years in good health, the demand for care is rampant. With care homes becoming even less appealing post-covid, and a projected shortage of 400,000 professional carers by 2028, family caregivers are filling the void. 12,000 people are thrust into a caregiving role each day in the UK alone. We are building a caregiving super app that will provide the right tools, support and community to make caregiving responsibilities significantly more manageable and prevent caregiver burnout. We are then bundling that with a bespoke insurance product that provides money for backup care when a primary caregiver falls ill, which we distribute to companies as an employee benefits package. This allows us to scale much faster than with a direct-to-consumer approach.